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Types of Paid
Surveys
Statistical
Surveys:
These
surveys are used to collect information about the population.
These surveys are used to measure political polls, for
governmental use, health, social activities, and marketing
research. The surveys will focus on facts or opinions,
depending on the type of the information the company
or institution is looking for.
The
questions on this type of survey are standard and structured.
Questions are offered in an order that will not influence
a response to questions that came after. They are standardized
so that the questions remain general and reliable. Every
person receiving the survey will receive the exact same
questions.
Serial
Surveys:
These
surveys repeat the same questions at different times
to track changes in opinion. There are two types of
serial surveys. Cross– Sectional Surveys are given
to a variety of different people at the same time, and
Longitudinal Surveys are given to the same person at
different intervals of time.
Delivering
Surveys to the Public:
Telephone
Surveys - Are a popular way to get public
opinion and are low in cost. This type of survey is
limited in capacity because the responder is not able
to view, smell, or touch the product. An oral representation
of the survey is represented.
Mail
Surveys - The survey is mailed to the respondent
and are returned in the same manner. When bought in
bulk, postage is usually quite reasonable, making this
type of delivery cost effective. The biggest drawback
to this type of survey delivery is the long wait to
receive all of the responses, sometimes several months.
Online
Surveys - Web surveys are sometimes preferred
over email because the response rate is instantly available.
Online surveys can be lower in cost to the company,
and more convenient for the person filling them out
because they are automated.
In-Home
Surveys - People are interviewed at their door
or in their home. These surveys are very high in cost
and the company will get about a 40 to 50% response.
Man-on-the
Street Surveys - Surveys taken by those encountered
outdoors. Many times a booth is set up with an interviewer.
The questions can be asked orally, or the respondent
may be asked to fill out a written survey.
Still
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